Thursday, October 7, 2010

Singapore's New Urban Icon - AUSSIE PETE!!

I'm actually a little nervous that my close family and friends will not be able to recognise me in four weeks time... for those of my readers and subscribers that don't already know, I've been fortunate enough to be selected as a finalist in the 'Urban Homme, Urban Icon Challenge'!!

You may well ask, 'what does that mean'? Well, simply put, you can very well expect an absolute transformation in my appearance! As the top six finalists, among other exclusive prizes and priveleges, we will be enjoying over $28,000 worth of extensive face, body sculpting and grooming treatments... [PRIZES]

The journey begins this Sunday with our weigh-in and BMI test along with a skin test. Taking part with my very good friend Darren Ng and the other four finalists, the BMI is a test that I expect to respectfully come out on top and ahead of the other guys... hang on - I expect to get the highest score!! I've just been told that the lower the score the better. :( That's just like golf - where I always achieve the highest score!!

Also on Sunday, we will have our first filming session - to establish a baseline for the 'before and after' metrics. I should warn everybody now, that I have been working out very hard over the last couple of months (three days a week at the gym) and have lost four kilograms - NB: the warning is actually for the cameraman to bring along his wide angle lens. You see, I still have much more weight to lose before I hit my target.

In all seriousness, I will be taking this opportunity to combine the treatments with very tough exercise and work-outs along with strict attention to my diet to ensure that I get the most out of this opportunity.

I've had a chat with my wife and also some repartee with friends on social networks. As soon as they visit the website/s and look at the pictures of some of the various treatments, the immediate reaction is that this will be four weeks of relaxation therapy... let me assure you all, that I will be working very, very hard indeed!!

So there you go! Along with the other finalists, I will be covering the challenge on a joint blog designed especially for the Urban Homme, Urban Icon Challenge, as well as on both my own Personal Blog and my OMY Star Blog.

If you haven't seen them already, check out the profiles of the six finalists here. I am sure that we will forge great friendships and I sincerely look forward to getting to know each and every one of them much better as the challenge progresses.


Today, the concept of self-image and aesthetics has transcended gender, thus inspiring the introduction of Urban Homme under the Mary Chia brand. The Urban Homme brand reflects the modern, urban male who is savvy, sophisticated and takes pride in his personal grooming as part of his social and professional personas. At Urban Homme Studios, our customers will enjoy professional skincare, grooming and body sculpting services. Urban Homme - a leading face and body studio specially catered to the needs of cosmopolitan men... [MORE]


Modern, Well-Groomed, Sophisticated.

These are attributes of the urban male, and valued traits of the Urban Homme brand.

Through the Urban Homme, Urban Icon Challenge, we hope to identify men who want to unleash their potentials to become representatives of the modern, urban male.

6 Finalists have been chosen to receive professional Urban Homme consultation and treatments, followed by Face, Body or Grooming treatments targeted at enhancing their overall images.

At the end of the Challenge, one of the Finalists will be selected to be the Grand Winner of the Urban Homme, Urban Icon Challenge.


The Urban Homme, Urban Icon Challenge
The Urban Homme, Urban Icon Challenge Joint Blog
Urban Homme Website

1. Of, relating to, or located in a city.
2. Characteristic of the city or city life.

1. A man.
2. A human being.


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