The key message from the quite clever Ontario 'Quit the Denial' campaign, is "Social smoking is as ridiculous as social farting".
'Just because I fart every now-and-then doesn't make me a farter':
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji5i1_CI0QOTK9o-N7CiFCceEXjouY_hO38FQEbViJxhvJPUg-DyqwZ-XTiVgRUnFzQ0xy0gex9FvLSIPtoopaNnpGtghuc9eTdsSyWhjgxknLUnM74dI8nlbt2plk35OJFFcnLCakYAwq/s1600/socialfarter01.jpg)
In the video, the female 'social farter' is placed in the psychoanalyst's chair, and justifies her 'social flatulence' by saying that it's just a means to 'fit in with the crowd'.
She says, "It's true that I fart.... I really only do it when I hang out with my friends that fart. We hang out, we drink, we dance ... just have some fun being together... farting".
Watch the Video:
According to media reports, the campaign is "obviously intended to juxtapose the supposed `coolness' of smoking with flatulence, the campaign is being billed as a "gentle" poke at smoking in the face of widespread graphic tobacco warnings".
'Social smoking is as ridiculous as social farting':
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVXTV7xhyIkeiO-k4Css3Oe-iRl1lngzI0m9idJLgIQu2yOK_uIxA5ge-ixXoCyE5pcpjxyVoQy08YDnkAHv_lXB1qftsgSQNe-rMtaGpc3RetX5VCx79TglDTLiZTvV0AUU3rvg2v2Mx8/s1600/socialfarter02.jpg)
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