Sunday, March 24, 2013

Canadian Anti-Smoking 'Quit the Denial' Campaign Video - 'Social Flatulance'

Health authorities in Canada have come up with a campaign to curb 'social smoking', by comparing the smell of cigarette smoke to flatulance.

The key message from the quite clever Ontario 'Quit the Denial' campaign, is "Social smoking is as ridiculous as social farting".

'Just because I fart every now-and-then doesn't make me a farter':

In the video, the female 'social farter' is placed in the psychoanalyst's chair, and justifies her 'social flatulence' by saying that it's just a means to 'fit in with the crowd'.

She says, "It's true that I fart.... I really only do it when I hang out with my friends that fart. We hang out, we drink, we dance ... just have some fun being together... farting".

Watch the Video:

According to media reports, the campaign is "obviously intended to juxtapose the supposed `coolness' of smoking with flatulence, the campaign is being billed as a "gentle" poke at smoking in the face of widespread graphic tobacco warnings".

'Social smoking is as ridiculous as social farting':

1 comment:

SingaporeMemoryProject said...

Dear Pete,

On behalf of the National Library Board (NLB), we would like to invite you to pledge your blog to the Singapore Memory Project as part of efforts to collect memories that are already manifested in existing online channels.

The Singapore Memory Project (SMP) is a national initiative to collect, preserve and provide access to Singapore’s knowledge materials. Spearheaded by NLB, the SMP aims to build a national collection of content in diverse formats (including print, audio and video), to preserve them in digital form, and make them available for discovery and research.

By pledging your blog to SMP, you are affirming that every memory matters. Whether your posts are an account of your daily life, or an expression of your thoughts, the SMP hopes to find a home for your memories so that it can help build towards an understanding of Singapore. You will also receive a badge that you can display on your blog in recognition of your contributions.

Contributors to this blog pledging initiative will be listed on Singapore Memory portal’s blog pledging webpage. All blogs pledged to SMP will archived using NLB’s web harvesting software, in addition to images of each blog’s landing page.

If you are keen to pledge your blog to SMP, simply fill up our response form at this following URL: http://singaporememory.simulation.com.sg/Public/Pledge.

You may find out more about this initiative at http://www.iremember.sg/?page_id=2822.

We are looking forward to your contribution.

Simulation Software & Technology (S2T) Pte Ltd
583 Orchard Road #14-02 Forum The Shopping Mall S(238884), Singapore
|w: www.simulation.com.sg