Friends of mine on Facebook, would be well aware from the random pics I've uploaded, that my youngest boy (almost 2-year old Casey or in Chinese, 郑家恺), is the 'brand ambassador' for the latest Drypers advertising campaign and catch-phrase, 'The Best Ever'.
Now that the ads have gone live and Casey's pictures are appearing all over Singapore, I thought it would be fitting for me to give a quick plug for such a cool and quirky marketing and advertising campaign.
It first started with the main 'best ever' image appearing in newspapers across the island a few weeks ago and full page ads in Mother and Baby magazine.
Since then, we have seen other pictures from the photo shoot in shopping mall displays, billboards and even bus stops.
We are still waiting for the viral video campaign to be launched, where Casey will appear as the 'best ever talking baby'.
Needless to say, we are all very proud of him - although I am still to get a cut of his earnings as his 'manager and agent' (and chief taxi driver) :p
As an aside, Casey had his first live media appearance at the Drypers 'Little Day Out', and both Sammi and I were interviewed - be sure to check it out this Thursday night on both Channel 5 and Channel 8 (immediately after the news)... Sammi also performed a 'celebrity nappy change' for the cameras